Quality

Our ongoing commitment
to quality

Ekas is independently verified by both ISO 20252 andISO 26362 market research accreditations.
We are continually assessed to ensure we meet the standards required to maintain them.

Pioneers

Since quality standards were first introduced, Ekas has always been at the forefront of accreditation.

Industry leaders

Our directors have been heavily involved in the creation and ongoing improvement of international MR quality standards.

Trusted partners

We’re one of only three companies in Australia to be accredited with both ISO standards to ensure quality data collection and sample.

What are ISO 20252 & ISO 26362
– and why do they matter?

The market research industry has come together on a global level and developed ISO 20252 and ISO 26362 to benchmark quality research. These standards offer market research customers a way to independently evaluate a company before they commit to working with them.

What are the differences between
ISO 20252 and 26326?

ISO 20252
  • Specifies the processes involved in conducting research projects through every step of the journey – from proposal, through sampling, fieldwork and data analysis to the final report.
  • Guarantees staff training and development protocols as well as proper control of subcontractors.
  • Shows clients their research will be carried out under controlled conditions, providing a high level of confidence with results they can rely on.
    Ensures each aspect of a project is managed consistently and that respondents are protected.
  • Provides an internationally recognised framework for best practices.
    Facilitates continual improvement, increased customer satisfaction and staff motivation.
ISO 26326
  • Is the new international standard specifically created for access panels both online and offline.
  • Addresses a wide range of matters such as organisational responsibilities of quality management, confidentiality and transparency around methods and sources of recruitment, confirmation of identity, panel structure/size, and profile data of panels.
  • Covers aspects of panel management, including the use of incentives, sampling, frequency of participation, screening and validation of data.

Are all Australian market research companies ISO accredited?

In short, no. Ekas is one of only three companies in Australia to hold both ISO standards, and it’s important to take this into consideration when comparing us to others in the market.

By holding both ISO 20252 and ISO 26362, you can be assured we work hard to ensure the quality and reliability of your research and data.

Our history of quality data collection
1991
IQCA Created
2004
AS4752 replaced IQCA
2006
ISO 20252 replaced AS4752
Jul 2009
ISO 26362 & AMSRO Gold Created
2012
AMSRO Gold Standard Discontinued
1990
2015
1991
Ekas IQCA Accredited
2004
Ekas AS4752 Accredited
2006
Ekas ISO 20252 Accredited
Jul 2010
Ekas ISO 26363 & AMSRO Gold Standard Accredited
Our history of quality data collection
1991
IQCA Created
2004
AS4752 replaced IQCA
2006
ISO 20252 replaced AS4752
Jul 2009
ISO 26362 & AMSRO Gold Created
2012
AMSRO Gold Standard Discontinued
1990
2015
1991
Ekas IQCA Accredited
2004
Ekas AS4752 Accredited
2006
Ekas ISO 20252 Accredited
Jul 2010
Ekas ISO 26363 & AMSRO Gold Standard Accredited
What are the benefits of holding
both accreditations?

For clients, knowing a company is certified to ISO 20252 and ISO 26362 verifies that the organisation is following processes that are standard in the industry. It reduces errors and provides a comprehensive, consistent framework that covers everything from data protection and legal duties to staffing standards and panel quality.

To find out more, download our ISO
accreditation factsheet