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It’s official. EKAS Market Research’s latest survey reveals that paid TV platforms and their rich sporting ecosystems are convincing increasing numbers of Aussie sports fans to hand over their hard earned. Today more than 55% of Aussies watch sport behind a paywall, while there are 80% of us who watch sport on free to air TV.
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Spending billions on short term sports broadcast deals in this rapidly changing media world is certainly a gamble. The ink had barely dried on 2018’s whopping cricket and tennis broadcast deals before analysts were questioning their wisdom. As Citi’s media analyst David Kaynes said after pens had gone to paper, “Tennis was already loss-making for […]
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If you are an AFL or Rugby League fan, these days the only place to see every match ad-break free is on Fox’s pay to view bespoke sports channels or via upstart Kayo. Even cricket, Australia’s national pastime, has now partially moved behind a paywall, with test matches the only fare left exclusively on free […]
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It’s September and a particularly busy time of year for EKAS Market Research. To those we work and partner with, we encourage you to send through your research briefs so we can make sure they are in and fielded by Christmas. Elsewhere, following the successful AMSRS conference last month where we rolled out our Smart […]
Sport is feeding the hunger for pay TV and streaming services
It’s official. EKAS Market Research’s latest survey reveals that paid TV platforms and their rich sporting ecosystems are convincing increasing numbers of Aussie sports fans to hand over their h..