If you are an AFL or Rugby League fan, these days the only place to see every match ad-break free is on Fox’s pay to view bespoke sports channels or via upstart Kayo. Even cricket, Australia’s national pastime, has now partially moved behind a paywall, with test matches the only fare left exclusively on free to air networks. And you will have to switch to offshoot network 9Gem if you want to catch the current Ashes series.

Perhaps it’s time for the long established networks to consider joining forces to provide better quality free sports and compete with pay TV or streaming services? You can make up your own mind here.

Ekas Marketing
Ekas Marketing jaxon@ekas.com.au

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