Delivery logistics has been somewhat of a drawback of online shopping, with customers historically having to deal with lengthy wait times and additional checkout fees.
To address this, retailers are now ramping up their click and collect offering, by increasing the number of designated pick up hubs around major cities and regional centres.
This Black Friday (November 29th) e-commerce giant Amazon is launching Amazon hubs. The initiative will see customers receiving barcodes with information about pick up hubs located near and around their postcode.
This comes after Australia Post recently launched a network of pick up zones across 350 lockers, IGA supermarkets, Priceline Pharmacies and Aventus Group Shopping Centres. While the main aim for Amazon is to provide convenience for customers, it’s also part of a strategy to improve foot traffic, increase awareness and drive sales.
You can read more on this burgeoning trend around convenience here.