A public health initiative spearheaded by the UK’s National Health Service (NHS) is encouraging people to defer a visit to the doctor in certain circumstances.

One of the main messages is that people suffering from common problems which include coughs, colds, stomach upsets and aches and pains should visit their local pharmacy as a first step before making an appointment to see their GP.

With NHS England estimating that 27% of consultations (or up to 18 million individual cases) could be treated elsewhere by a pharmacist, the initiative aims to reduce the strain on GPs and ease patient backlog.

You can read more on how the campaign works right here.

Ekas Research
Ekas Research jaxon@ekas.com.au