Mobile and social commerce is rapidly growing in Australia. The recently released Paypal mCommerce Index, found that 18% of businesses are now selling via social media, with a further  21% indicating they intend to within the next six months. 

The research also revealed that Facebook was the most popular social commerce platform for Australian social media shoppers with 83% of respondents utilising it, followed by Instagram at 34%, Snapchat (12%) and Pinterest (12%).

These trends point to a continued rise of mobile and social commerce, a clear indicator that retailers must optimise the mobile shopping experience for customers in order to get ahead. 

You can check out more of these ecommerce trends here.

Ekas Research
Ekas Research jaxon@ekas.com.au

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