Mobile and social commerce is rapidly growing in Australia. The recently released Paypal mCommerce Index, found that 18% of businesses are now selling via social media, with a further 21% indicating they intend to within the next six months.
The research also revealed that Facebook was the most popular social commerce platform for Australian social media shoppers with 83% of respondents utilising it, followed by Instagram at 34%, Snapchat (12%) and Pinterest (12%).
These trends point to a continued rise of mobile and social commerce, a clear indicator that retailers must optimise the mobile shopping experience for customers in order to get ahead.
You can check out more of these ecommerce trends here.