With the advent of automated checkouts, companies have begun to shift their purchasing habits into the virtual space; reducing overheads, facilitating comparison shopping, and allowing consumer goods companies to collect vital information on purchasing habits and demographics, all at the click of a button. Both companies and consumers have begun the shift into eCommerce, but how can companies maximise the benefits of the virtual checkout?
To solve this problem, Ekas Marketing and Research Services have developed an exciting survey tool to directly observe the effects of the virtual checkout on consumer behaviour.
Introducing the Virtual Shelf.
Demo Shopping Cart
With this innovative tool, companies can evaluate brand loyalty and explore consumer behaviour in a confidential laboratory setting, reducing the need for costly rollouts and the trial and error usually associated with implementing virtual checkouts into a company’s eCommerce repertoire.
Virtual Shelf screenshot
Are consumers more willing to buy products on discount? What types of consumers are more willing to buy generic products? Given a budget, which brands would the consumer prefer to buy? Does the placement of items in a virtual checkout affect consumer behaviours? All these questions and more can be answered with the Virtual Shelf.
