Blog - Ekas

Does too much consumer insight kill brands?

“This is intended in good spirit, but I’ve got horrible things to say,” joked consumer psychologist Adam Ferrier as he took to the stage at August’s AMSRS conference. As an opening gambit to a room full of market researchers, it proved to be spot on. “I worked for many years in market research. I love […]

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Bigger budgets, better analytics, ban the robos? How to solve the election polling problem

Back in June’s inaugural newsletter we brought you analysis of the hard numbers following the May federal election. Earlier this month EKAS were on hand to hear from three eminent polling experts for their own post-mortem. Moderated by AMSRS conference chair Rebecca Huntley, the first question to the panel was whether the pollsters had really […]

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How the EKAS Choice Model delivers unrivalled business insights

Choice modelling is often regarded as the most suitable method to estimate consumers’ willingness to pay for quality improvements across multiple dimensions. It allows multiple variables to be tweaked in an ordered and easy to understand manner. This can include elements like cost, follow-up service, brand recognition and length of warranty. Choice modelling allows companies […]

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The consumer mindset of today is affecting medical practice

The way consumers are using technology and other elements of 21st century life are rapidly changing the medical landscape. And it’s not just Dr Google that’s affecting the populace’s approach to healthcare. Dan Prince, VP of Customer Engagement – Health at US-based Service Management Group lists three ways GPs can stay relevant in a changing […]

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