About Us

We have 25 years experience specialising in all modes of data collection for National Australia and Pacific Rim markets.

Our state of the art scientific software gives us a thoroughly structured approach to market research collection and analysis. Webmonitor gives you complete access to your data via cross-tabs and graphs via the web, even while your data is being collected.

Our structured approach to meet your needs gives us the ability to successfully complete even the most difficult collection and analysis projects. We believe our loyal customer base is proof of our successful, cost effective results.
Our 'Quality Controlled Interviewing' using state of the art software and scientific / technical professionals apply 'one brief' from 'one location' to a project. Our approach therefore enables the most controlled accurate data and interpretation without interstate / cultural differences affecting your end results.
Below is a schematic detailing our processes and thorough approach.

Processes

Development- Advice, collaboration and teamwork as needed throughout all phases of the project development including problem identification/clarification, research options/costing and the size and structure of samples.

Implementation- We run the Surveycraft (formerly Microtab) interview administration system using the Sample Management System.
The use of computer-based systems results in the following benefits over
paper-based systems:
• Faster turnaround and reduced cost due to the greater efficiency of data management in the electronic format as compared with paper, ongoing data management possibilities.
• Data can be made available in most electronic formats. Improved data quality/integrity through consistency checks and impartiality routines.
• Rigorous and continuous performance monitoring through the SMS system.

We also have available an 1800 freecall number for inbound projects.

We continually invest in high technology to solve your questions more effectively and accurately.

Below is a list of our in-house software.

Surveycraft: Surveycraft is a state-of-the-art computer-based questionnaire administration system that provides us with CATI, CADE and CAPI applications.

Sample Management System: The SMS system improves the efficiency and quality of the project through sophisticated sample control/scheduling procedures and performance monitoring for both individual interviewers and the overall project.

CATI: Data is entered on computer as the interview is conducted on the telephone. Note that any telephone interview project can be accurately and economically conducted through CATI.

CADE: Data is entered on computer from previously performed survey.

CAPI: Data is entered on computer as the survey is conducted face-to-face.

Presentation

Analyses: presented in any level of detail or degree of summary, from simple cross-tabulations through to complex interpretation and full scientific reports. Graphically we can utilise all forms of tables, graphs, plots, diagrams, etc.

Mode of presentation: all forms and combinations available, e.g. print, electronic, verbal, visual. Through 25 years of experience, we have developed a structured and proven approach to get the results and answers you require to succeed. Analysis Qualitative analysis Interpretation of qualitative data/information.

Integrity checks: is the information meaningful?

Hypothesis formation: what does the information suggest? We can use this information to develop models or perform significance tests in the quantitative analysis. Quantitative analysis including Exploratory data analysis - used for initial investigation of variable inter-relationships, formation of hypotheses, suggesting new courses of action, removing redundant or non-useful variables. Examples are Perceptual Mapping, Cluster Analysis and Factor Analysis.

Model building/prediction: used for developing relationships between a group of variables (eg. expected purchases per year, satisfaction) and an interpretable group of variables (eg. age, sex, location, bank balance, etc.). By altering the descriptor variable values we can then predict likely outcomes and thus identify potential markets, product options, marketing options, etc. Examples are regression analysis, time series analysis and conjoint analysis.

Significance Testing: used to test for the effect of a particular parameter, grouping, descriptor or correlation on the underlying structure of the data. Variations of significance tests include chi-squared, analysis of variance (ANOVA) and t-tests.

Iteration Stage: how does the analysis of the information relate to the original project goals? Is more information required? Is different information required? The option exists here to perform truly complex multi-iteration surveys or to simply do the best possible with the available information.

Analysis Models in use

Perceptual Mapping - Graphical representation of variable distributions throughout the market.
Cluster Analysis - Statistical methodology for "grouping" respondents for market segmentation and product placement.
Factor Analysis - Statistical methodology for reducing the number of variables in a complicated survey. Identifies redundant or non-useful variables.
Multiple Regression Analysis - Statistical method for developing "best-fit" relationships between a single variable of interest and its descriptor variables.
Time Series Analysis - Method used for tracking or following particular variables (eg. preference) usually over time.
Choice Modeling / Conjoint Analysis - A method which combines the effects of disparate and manifold product/service attributes (eg. colour, taste, cost) to obtain an overall "utility" or "preference".

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History

We started in 1971 with proprietary software and has been servicing the research community ever since.
We installed the Microtab survey administration system in 1988 utilising PC technology and our focus changed from just data entry and processing to supplying more sophisticated analysis.
The beginning of 1993 saw another technology leap with the introduction of CATI (Computer Assisted Telephone Interviewing). From our central location in Sydney we have successfully completed many thousands of projects throughout Australia and some in Asia and New Zealand.
Our clients have found using one central location delivers more accurate data due to one quality controlled brief that keeps it's original intention without having to pass through many hands.
Likewise the interview process is also performed from our central location using state of the art technology providing faster, more superior end results. December 1996 we began face to face interviewing utilising CAPI (Computer Assisted Telephone Interviewing) utilising Sawtooth and Surveycraft Software ideally suited to run choice based questionnaires.

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Experience

We have been providing market research services for 25 years.
Our team of technical / scientific professional staff can work on projects
• both small / large / complex and simple,
• in almost all industries,
• on all scales (local, state, national, international),
• of all sizes (from 10 samples through to 100000, from 1 hour through to multiple years),
• and of all complexities (including all forms of quotas, sampling requirements, weighting, analysis and general management requirements). Some projects, either completed or ongoing, are highlighted below.

Our clients

We are pleased to introduce some of our long term clients as part of our satisfied and loyal base.

BHP customer satisfaction. auditing BHP customers who have contacted the Customer Service Centre to evaluate their opinions of BHP. Data is analysed and results are downloaded via modem each week.
Volvo customer tracking. Any service or purchase instigates a self-complete survey to be mailed out. If the survey is not returned in two weeks our CATI system flags them for a call and a CATI survey is completed. This project is reported quarterly and is in its second year.
Air advertising tracking. We survey people who have traveled recently or intend to travel by air within 6 months. This requires about 2,500 calls per week. Reporting is performed weekly.
Snackfood. We were required to recruit 640 people from Canberra to collect the wrappers of snack foods eaten in 1 week. We then collected weekly consumption information for each respondent via telephone over a 20 week period. The analysis was quite complex as we had to give volume information for brands, varieties and sizes. It was also our responsibility to design incentives to keep the respondents on the panel. Readers' Digest. We are contracted to key and analyse approximately 60,000 questionnaires per year.

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